The client wanted an identity that has a reality show level experience when we see, but for a dance competition that creates an impact on the people of India.
The client also want dancers/users to enroll themselves in the competition via a website.
Our vision was to use red color with some rough painted texture in designing the identity to show this competition as bold and premium.
We utilize the identity to created different types of creative assets like social media posts, print advertising creatives for newspapers and videos.
We utilize the power of social media to create competitive experiences among the dancers, so they register themselves in the competition or book a seat using our official website.
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